It turns out, being classic and traditional is pretty in right now. At Uncle Jerry’s, we’ve been hand-making pretzels the same way for decades—five simple ingredients, no shortcuts, no gimmicks. And in 2025, the snack world is catching up to us.
Simple Ingredients, Big Flavor
Today’s shoppers are flipping bags over and reading labels. They want snacks that are real—not overly processed or stuffed with hard-to-pronounce ingredients. Uncle Jerry’s Pretzels have always been ahead of that curve. Flour, water, yeast, salt, sourdough starter, and soda. That’s it. No preservatives. No oils. No sugar. No artificial flavors. Just a beautifully baked pretzel that tastes like something your grandparents would be proud to serve.
Crunch That Counts
Texture is trending. Crunchy, snappy, hearty—people want snacks that satisfy. Our pretzels are slow-baked in a stone hearth oven for that signature crackle. One bite, and you’re reminded why this timeless snack has lasted through every food fad.
Built for Dipping (and Sharing)
Whether you’re into spicy mustard, vegan queso, or creamy cottage cheese (yes, that’s a thing now), pretzels are the perfect vehicle for all the dip trends popping up. They’re also endlessly shareable. In a time when snacking is social, a bag of hand-broken pretzels fits right into any board, picnic, or road trip snack mix.
Gut-Friendly, Naturally
While we don’t label ourselves a “functional food,” our sourdough process gives our pretzels a depth of flavor—and makes them easier to digest. As more people lean into gut health and mindful eating, simple fermented dough is quietly having its moment. No fancy claims, just better-for-you by design.
So if you're wondering how a humble, handmade pretzel fits into today's snacking world—you're looking at it. Trendy without trying. Crunchy without compromise. Just the way Uncle Jerry always intended.